Bob Moesta // Co-Architect of the 'Jobs To Be Done' Theory
Bob Moesta · Author
Invest your engineering resources better by truly understanding the core problem your product needs to solve with this CTO podcast featuring Bob Moesta, co-architect of the Jobs to be Done Theory, who has developed and launched over 3500 products. As an engineer-turned-product-guru, Bob’s explanation of Product Discovery will delight your nerd brain 🧠 (complete with references to set theory, push-pull forces, and the problem space) while being super practical 🔧about the challenges CTOs are dealing with (like scope creep and tradeoffs). Listen to find out:
- Why “Build and They Will Come” is a Myth 🫣
- SAM (Serviceable Addressable Market) vs. TAM
- Why engineers should be involved in product discovery 🧐
- Customer Interviews: Who to Ask and What to Ask
- Why tradeoffs should be influenced by the opinions of those who already bought 🫠
- Hypothesis Building Research vs Hypothesis Proving Research
- go inside Tobi’s brain to understand his purchase of his expresso machine. ☕Was it a sudden purchase or was it years of ‘forces’ at play. (“The Force made me buy it” 🌬️)
Mentioned on air.
Partners.
Your project deserves an exceptional team, and your teams deserve the best support! Pentalog is a software company part of Globant, global leader in digital transformation and AI. As a key partner in digital innovation for major international brands such as Google, Disney, Fifa, Adidas, Tripadvisor, Santander or Nissan, the company brings over 20 years of technology expertise into industry transformation and customer experience reinvention through 40 specialized studios, 52 production centers, and 29,000 carefully evaluated experts. Pentalog also invests heavily in continuous education for tech leaders by building tools such as the CTO assessment, decision-making matrices and maturity models, and various resources exploring a tech leader’s role and challenges. To learn more, visit the Resources for Tech Leaders page on the Pentalog website.
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